M&M’s - The M&M’s-ies

The brand M&M’s had a long-time association with “screentime” (I had no idea what that meant either don’t worry) and wanted to do something extra special in the run-up to the Oscars 2021 on its socials. So, we created a spoof awards show called: ‘The M&M’s-ies’.

The M&M’s-ies rewarded die-hard film fans and movie buffs for doing nothing other than watching their favourite shows and films. Instead of CGI we turned the M&M characters into the hosts of the show using 3D face-tracking technology meaning we were able to create more reactive content to trending conservations that were happening at the time.