Kopparberg - Ice Bucket Hat
Keeping Kopparbergs colder for longer, so Brits can make the most of the sun.
Kopparberg wanted to switch up its marketing campaign for summer 2023 and create an unforgettable social-first campaign that drove fame and increased brand engagement.
Tapping into the rather *not niche* insight that the real enemy of summer is well, warm drinks – we hard-launched Kopparberg’s first venture into merch with the ‘Ice Bucket Hat’. The hat was designed by illustrator Bernardo Henning and specially lined with an insulated material so no drops, only DRIP could get through when styling out the hat.
We said “see ya” to warm tinnies and gave cool boxes a run for their money, helping younger drinkers enjoy the most of the British summertime when out and about.
We first dropped the ‘Ice Bucket Hat’ on Instagram via a prize draw for people to get their mitts on it.
We then released some BTS of how the hat was made, collaborating with designer Bernardo Henning.
We partnered with Hypebeast to feature the hat in Barry Can’t Swim’s ‘Essentials’ and we also got Nikkita Chadha to style the hat out by the seaside for content.
ICE COLD SUMMER CONTINUES…
We served up our wider drinks campaign alongside promoting the ‘Ice Bucket Hat’ via refreshing OOH billboards and social reels that got tastebuds whirring. This was to drum up excitement for the brand’s new ‘Summer Punch’ ‘Strawberry’ and ‘Alcohol Free’ range.
Digital 6 Sheets
Special Build - temperature controlled digital 6 sheet unveiling a code to claim
a free Kopparberg in-store when the temperature rises above a certain degree.
Social reels promoting Kopparberg’s different drinks range during ‘Ice Cold Summer’.
2023
CCO: Jon Forsyth
ECD: Noel Bunting
Head of Design: Rich Kennedy
Designer: Bernardo Henning
Social Stragist: Meg Anderson
Creatives: Hannah Roe and Lucy Pennock
Agency: neverland
Awards
Gold Award for Design at Kinsale Shark Awards
Merit at The One Club Creativity’s ADC Awards